The Comeback of Y2K Culture

The Return of the Y2K 00s

The 2000s were a time of funky, colorful style. Popular brands like Juicy Couture and Fiorucci were trending at the time.

Cargo pants are a key accessory for the Y2K fashion aesthetic, embodying the era’s practical and casual approach to dressing. Pair them with oversized tops for a bold look.

The O.C.

The Y2K bug was a problem associated with software systems that did not correctly recognize the year 2000. This caused computers to treat the new year as 1900, resulting in problems such as lost data, system crashes, and other errors.

The show featured wealthy teenagers living in Orange County, California and showcased a number of trends that influenced the style of the era. Mischa Barton’s character Marissa Cooper wore casual-chic outfits that reflected the Y2K aesthetic. These fashion choices were influenced by popular movies of the time, such as The Matrix and Mean Girls.

While the Y2K aesthetic has been given a modern twist by Gen Z TikTok girlies, its original popularity was all about excess. From the sparkly fabrics Tina Knowles whipped up for Destiny’s Child to the high-cropped designs Paris Hilton and Kim Kardashian made their own, these trends continue to inspire a generation of fashionistas. However, some Y2K styles may require an update in terms of inclusivity. For example, curve influencers have recommended online vintage shops like Berriez, which is curated for curves.

The Bratz Dolls

In 2001, a new set of fashion dolls debuted that were unlike any other dolls on the market. With big eyes, swollen lips, and spindly limbs, these Bratz had Penthouse makeup (icy eyeshadow and glistening lipstick) and sassy clothes like hot pants, microminis, and kinky boots. The four original dolls – Cloe, Hallidae, Lupe, and Jade – also had different skin tones and hair textures, illustrating the diversity of the world’s population.

Thanks to the revival of Y2K fashion and Gen Z’s love for nostalgia, Bratz is back. In 2021, MGAE released special edition dolls that closely resembled the original line, along with an animated series on Tik Tok featuring talking Bratz. These efforts showcase how toy companies can reintroduce nostalgic toy lines and leverage social media marketing to connect with Gen Z. The success of Bratz’s reintroduction also highlights the potential for gender-inclusive toy lines.

Sega DreamCast

Designed to compete with Sony’s PlayStation 2, the Dreamcast was a bold, innovative console. Its PC inspired CPU, powered by the PowerVR 2 graphics chipset (a big player in the burgeoning PC hardware acceleration market) promised unparalleled visual performance; its Windows CE operating system would vastly increase the number of developers who could produce games for it.

The console itself looked like no other console before it – it boasted four controller “ports” and a lid that resembled the Nintendo 64’s reset button. And its advertising campaign was as evocative as it was mysterious, featuring a computer hacker who could commandeer and deactivate traffic lights, thwart spy satellites, and even hijack airplanes to topple a communications tower.

However, it wasn’t all smooth sailing for the Dreamcast. Its initial launch was plagued with problems – consoles, VMUs and games were in short supply. This was largely due to the fact that the GD-ROM technology required a much different disc processing plant than Sony’s DVD format – and this meant that a lot of games were ruined by muddy, grainy video quality.


The 2000s are back, from music to fashion and beauty. Whether it’s TikTok celebrities in Prada nylon shoulder bags or a Gossip Girl reboot, Gen Z is obsessed with all things 00s. While the COVID-19 pandemic is credited with the revival, the resurgence of 2000s culture began well before the pandemic.

In the 1970s, urban youth used hip hop to express their thoughts and feelings about racial discrimination, economic hardship, and drug use. They created new ways of spinning records and dancing, using graffiti art to express themselves. These elements grooved together into a movement that drew the attention of the media and the public.

Hip hop has since become one of the most popular musical genres in the world. Its four foundational pillars are DJing/turntablism, MCing/rapping, B-boying/breaking, and visual/graffiti art. Hip hop has also evolved into numerous subcultures with their own lasting legacies. Comedian Rodney Dangerfield released his satirical “Rappin’ Rodney” album in 1983, and basketball star Allen Iverson was a successful rapper and actor.

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